James V. Yardley is President and CEO. He has been with Starbridge since 2002. Prior to joining Starbridge he was president and CEO of MedInservice; an Internet based medical product training company, owned by Specialized Health Products International, Inc. (SHPI). Mr. Yardley worked for SHPI since 1995 organizing and developing three new business opportunities. Mr. Yardley's experience and education spreads across the areas of engineering, customized computer design, medical product development & manufacturing, engineering management, and research and development. From 1983 until 1995, Mr. Yardley was a product development manager and manager of research and development at Eaton Kenway. At Eaton Kenway, he was responsible for expanding the product line and inventing and developing state-of-the-art technologies for robotic vehicles. He has extensive experience in management of highly technical projects and multi disciplined people in developing and producing state-of-the-art products. He has a BS degree in Electrical Engineering from Utah State University (1972), and a Masters of Business Administration from Brigham Young University (1996) and is either the primary inventor or a joint inventor on twelve issued patents.